LIGHTING UP THE AISLE is RMC’s first
book, a practical field guide written to help
anyone interested in In-Store Digital Media
better understand it from a simple,
entertaining, common sense perspective.
It is chock-full of our insider field insights
and serves as a no nonsense primer to
prepare anyone new to this exciting media
to successfully ignite the power of
technology in-store for the benefit of
the shopper.
In less than 2 hours, you’ll encounter a compilation of observations,
how-to’s, ideas and inspirations that address:
* The definition of In-Store Digital Media
* Store experience basics
* Strategic principles for success
* A typical project roadmap
* How to determine which technologies are right for you
* Funding, ROI and integration best practices
* Building the ideal cross-functional teams
* Choosing the proper resources
* The technology basics
* Building digital content to connect effectively with shoppers
* How to plan, measure, integrate and optimize that digital content
to ensure that it's working
* Common mistakes to avoid
* Evolutionary thought starters
From the Introduction:
"As folks who’ve been in the thick of these projects for quite some
time, be it working with retailers, brands, agencies, technology teams
or network owners, we’ve kind of “seen it all”. Beholden to no one but
the success of this industry, it’s our missive to share some hard-won
insights and suggestions to you the reader—whether you’re an
interested retail constituent or a team member of an active project—
get your arms around this topic. If we do our job, we’ll also help you
understand some of the complexity of this industry in “human speak”
while providing planning and strategic principles to skip some of the
heartburn others before you have suffered through.”
