RMC Articles and Press

Early in her career, Laura recognized the importance of understanding all channels of consumer communications to successfully lead her client accounts. She intentionally served in brand planning, account service and creative functions and eventually founded the first Interactive division of a national ad agency. After mastering Interactive, she realized that one more opportunity existed to become a truly cross-channel marketer—the retail store. She joined Miller Zell as a Vice President and led accounts such as Circuit City, Wal-Mart and H&R Block, working intimately with her clients to help them build strategies around all points of customer experience and communications. A passionate advocate of Digital Signage since 1999, Laura then worked for over a year with a top European agency to understand the potential of in-store broadcast networks for U.S. retailers.

RetailWire
09/07/07
"Will the CBS Acquisition of SignStorey Transform In-store Media?"
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POP Times
09/01/2007
POP Topics Q & A: "What is the most exciting potential for POP this coming year?" PDF

RetailWire
8/27/07
"Is in-store digital media for branding, sales lift…or both?" Click Here or PDF

RetailWire
06/27/2007
"Should long-term strategic goals take precedence over short-term financial ones?" Click Here or PDF

Sacramento Bee
06/14/2007
Industry expert observations in "Gourmet Gizmo: Computer Kiosk Helps Shoppers Pick the Right Wine" Click Here

RetailWire
04/30/07
"What Can We Learn From Japan's Mobile Wallet Challenges?”
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St. Paul Pioneer Press
04/22/07
Expert commentary in "Digital signs seen pointing to profits”
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The Product Source
04/12/07
"Featured industry expert for article "How Men and Women Shop"
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RetailWire
05/10/07
How will consumers respond to BP's Gutsy New Marketing Campaign?
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RetailWire
04/5/07
Will digitally-based customer assistance help solve store customer service woes? Click Here or PDF

RetailWire
03/19/07
"Will New Mobile Phone Technologies Empower 'Shopper Search' for Local Retail?" Click Here or PDF

RetailWire
02/13/07
Is the power of the Merchant taking a front seat to Marketing?
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RetailWire
01/11/07
Who and what will it take to capitalize on the capabilities that new in-store media technologies promise? Click Here or PDF