Adrian WeidmannPrincipal Consultant
Spanning 25 years of introducing
emerging digital media
technologies and business
solutions designed for theatrical,
broadcast and music content
production and strategy, digital
asset management, scheduling,
operations and interactivity,
Adrian now assists customer-
centric organizations in creating
engaging, immersive customer
experiences designed to ignite
brand heat.
Adrian has spent the past eight years passionately pioneering all aspects of the emerging digital signage sector. An early encounter with a retail executive provided clarity for his career path: “It’s about selling stuff�. Understanding how, where, why and through whom the money flows between brand manufacturers and store real-estate owners to “sell stuff� established Adrian’s philosophical cornerstone.
Adrian has been involved with the design (creative and technical),
implementation and management of eleven noteworthy digital media
networks. These networks addressed the following vertical markets:
consumer electronic retail, grocery, healthcare, QSR, brand retail and public spaces. The applications associated with these networks ranged from brand merchandising, promotional, training and corporate communications, digital menu boards to revenue generation. The business models supporting these networks ranged from advertising/revenue share, direct brand funding, outsourced management, conditional viewing and several hybrid models within these definitions.
Adrian has merged his unique insights to the art and science of digital media with analytical business fundamentals to assist brands, real-estate owners, advertisers and their agencies realize the full potential of integrated multi-channel and interactive digital media solutions.
Now, as an RMC consulting Principal, Adrian’s focus is on helping
organizations merge their brand equity with creative and technological agents to create engaging emotional customer experiences utilizing financially sound digital media technology tools.
Adrian’s brand and digital media network experience includes Best Buy, Supervalu, PRN/Wal-mart, Visual Circuits, Pepsico, Kraft, General Mills, Mikohn, Westfield Mall, Taco Bell, Federated Department Stores, ERN, Smithsonian Institute, Nike, Cisco, IBM, MEDIAplace, Arena Media, CompUSA, Hewlett-Packard, AdSpace Mall Network, Sun Microsystems and UnitedHealth Group
