Laura Daivs-Taylor Laura Davis-Taylor
Founder and Principal
Retail Media Consulting

Laura is a 15-year Agency
veteran with a diverse
background in traditional
advertising, brand planning,
interactive marketing, digital
signage, merchandising and
retail/environmental design—all
geared towards creating
consumer-centric solutions for
the business challenges of
her clients.

Early in her career, Laura recognized the importance of understanding all channels of consumer communications to successfully lead her client accounts. She intentionally served in brand planning, account service and creative functions and eventually founded the first Interactive division of a national ad agency. After mastering Interactive, she realized that one more opportunity existed to become a truly cross-channel marketer—the retail store. She joined Miller Zell as a Vice President and led accounts such as Circuit City, Wal-Mart and H&R Block, working intimately with her clients to help them build strategies around all points of customer experience and communications. A passionate advocate of Digital Signage since 1999, Laura then worked for over a year with a top European agency to understand the potential of in store broadcast networks for U.S. retailers. Now, with Retail Media Consulting, Laura and her team focus on helping brands strategize and execute media experiences within the store as a marketing vehicle. With the dizzying array of communications opportunities within "Marketing at Retail," her firm is uniquely qualified to advise brands on how to integrate the retail store as a valuable media channel utilizing emerging technologies. Critical to RMC's approach is building digital store strategies, solutions, communications and experiences that are rooted in customer insights and servitude.Laura is the yearly chair of largest in-store media conference in North America (http://www.digitalsignagexpo.net), an executive member of the POPAI Digital Signage Advocacy Committee and an “expert resource� lecturer, workshop teacher and author in the In-Store Digital Media space. She is currently co-authoring her first book "Lighting up the Aisle: Principles and Practices for In-store Digital Media" to be released May 2007 (http://www.lightinguptheaisle.com) Brand experience highlights include:

• Retailers: Publix Super Markets, British Petroleum (BP), Circuit
City, H&R Block, Wal-Mart, Ford, Sears, Office Depot, Toyota,
Best Buy, Lowe’s
• Traditional Manufacturers: Unilever, Russell Athletic, Simmon’s
Mattresses, Florida’s Natural, Buffalo Jeans, Schick
• Technology Manufacturers: Hughes Network Solutions, Cisco,
Hewlett Packard, AT&T Paradyne, Texas Instruments, Brother
• Services: AT&T, Sprint, BellSouth, Verizon Wireless, H&R Block,
NetBank, SunTrust, UPS

Laura can be reached at laura@retailmediaconsulting.com.