As marketing metrics become more sophisticated, as advertising dollars are being shifted to at-retail advertising, and as digital signage is opening new pathways from the advertiser and branding professional to the shopper, there is one authoritative publication bringing all these elements together. Marketing at Retail magazine is dedicated to transformation of the retail space as a marketing platform and brings to market the tools that will help branding professionals, marketers, agencies, and retail professionals successfully capture the attention of a more demanding retail customer.

Click on the link below to read Laura Davis-Taylor's bi-monthly column from the magazine. You can learn more, read key articles or sign up for a free subscription at http://www.marketingatretail.com.